Exam hints and tips

Before the exam, you MUST be able to discuss the following things in detail with examples:

· Ownership in the magazine industry and how this affects production, consumption, marketing and distribution etc

· The relationship between magazine institutions, their readers and their advertisers

· The importance of convergence and synergy and how this affects production, consumption, marketing and distribution within the magazine industry

· New technologies and how they have affected production, consumption, marketing and distribution within the magazine industry

· Why magazine companies struggle to retain readers, and everything they do to target and attract readers

Remember that the examiner is going to be marking you on the following things:

· Your knowledge of magazine institutions and audiences

· How relevant your answer is to the question

· How well structured your argument / answer is

· How you relate your case study of Hearst / Cosmo to the question

· The number, range and relevance of your real evidence / examples you use to back up your answer

· Your use of key terminology, correctly and appropriately

Your use of grammar, punctuation, spelling etc