Before the exam, you MUST be able to discuss the following things in detail with examples:
· Ownership in the magazine industry and how this affects production, consumption, marketing and distribution etc
· The relationship between magazine institutions, their readers and their advertisers
· The importance of convergence and synergy and how this affects production, consumption, marketing and distribution within the magazine industry
· New technologies and how they have affected production, consumption, marketing and distribution within the magazine industry
· Why magazine companies struggle to retain readers, and everything they do to target and attract readers
Remember that the examiner is going to be marking you on the following things:
· Your knowledge of magazine institutions and audiences
· How relevant your answer is to the question
· How well structured your argument / answer is
· How you relate your case study of Hearst / Cosmo to the question
· The number, range and relevance of your real evidence / examples you use to back up your answer
· Your use of key terminology, correctly and appropriately
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